Reimagine what’s possible.

Move into action.

Cut through noise, inspire teams, keep bold ideas moving

✱ Experience Strategy

✱ Innovation

✱ CX and Omnichannel

✱ AI-forward

✱ Human-centered

✱ Experience Strategy ✱ Innovation ✱ CX and Omnichannel ✱ AI-forward ✱ Human-centered

Who I am

I’m Laura Santana.

Award-winning engagement strategist who turns complexity into clarity and possibilities into action to shape what's next.

I help teams focus on what matters, and build momentum around their most important work. My approach combines sharp strategic thinking with innovative ideation, thriving in the space between "what is" and "what could be."

Known for my calm leadership and ability to navigate ambiguity, I bring clarity and momentum to any stage of the journey, whether simplifying complexity, sharpening direction, or keeping execution on track.

Trusted by global health and wellness brands, I empower teams to move seamlessly from BIG IDEAS to breakthrough results.

Available for strategic consulting and freelance projects.

Explore my approach

Expertise

✦

Engagement Strategy

  • Audience Research and Insights

  • Strategic Framework Development

  • Brief Development

  • Activation Plan

❋

Omnichannel and Ecosystem Planning

  • Customer Journey Mapping

  • Ecosystem Mapping

  • Content Strategy

  • Channel and Message Planning

  • Campaign Optimization

☻

Innovation Strategy

  • Creative Strategy and Ideation Sessions

  • Innovation Roadmap

  • AI Strategy

  • Workshop Planning and Facilitation

Client Collaborations

Moderna Merck Novartis GSK Pfizer Regeneron ViiV Healthcare

American Red Cross Mercado Global Child Mind Institute Generation S.O.S

Awards

  • 2022 Bronze Winner, Category: Immersive.

    “Life Interrupted”

    Created in partnership with Novartis and Havas Health & You.

  • 2024 Gold Winner.

    “Spikevax That Body”

    Created in partnership with Moderna and TBWA\HealthCollective.

  • 2024 Shortlist.

    “Spikevax That Body” (HCP and DTC)

    Created in partnership with Moderna and TBWA\HealthCollective.

  • 2024 Shortlist.

    “Spikevax That Body” (HCP)

    Created in partnership with Moderna and TBWA\HealthCollective.